Life is Meant to Be

At CELE, we're on a mission to redefine social celebrations with authenticity, mindfulness, and judgment-free experiences. We believe in creating products that empower women to embrace their true selves, connect deeply, and celebrate life in a way that feels true to them.

CELE started with two girls, a couple of bevs, and a whole lot of dreams. Carly and Meg first clicked over a happy hour in 2020, bonding over their shared love for deep convos and the art of balancing fun with mindfulness. Fast forward to December 2023: Carly had an idea for a conversation card game that could eliminate social anxiety and small talk, while bringing good vibes to any hangout. Meanwhile, Meg was soaking up the sun in St. Barths, dreaming of a cocktail powder that's healthy, hydrating, and free of ingredients that leave you feeling the inflammation later.

Both founders have always loved cocktails and mocktails, but they saw a gap in the celebration space-not enough authenticity. They knew it was time to bring more mindfulness, happiness, and realness to social life. And that's how CELE was born-as in celebration-a brand all about living your best life, your way, with zero judgment.

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We're so excited to have you here with us on this journey. CELE is more than just a brand; it's a movement to celebrate life without judgment. Whether you're sipping on a cocktail, a mocktail, or diving deep into a conversation with friends, we want every moment to be meaningful, fun, and true to you.

We created CELE because we believe in the power of connection, authenticity, and embracing who you truly are. Thank you for being part of this community and for celebrating with us-your way.

Cheers to you!
Carly & Meg